PRCP targets centers in or near major metropolitan regions, with a specific focus on regional and open-air lifestyle and power centers that have lost touch with their surrounding community. Every aspect is considered, from location, highway access, and daytime population to competition, population growth, and economic market drivers. Whether a property is struggling from poor management, lack of modernization, or needs redevelopment, the PRCP team identifies all of a site’s requirements and value-add opportunities.

PRCP’s key strength is in identifying assets that have strong potential to transform into high-performing properties through a powerful portfolio of strategic disciplines.